Mobile app, Ui/UX designer
Most people grocery shop 1-2 times a week but find themselves wondering what to cook for dinner. Over a short period of time, these ingredients get replaced, forgotten and lost in the depths of the refrigerator and by the time it's found it's ancient, inedible. But this problem doesn't just stop at our wallets and refrigerator space, it's a much bigger issue.
- According to the Guardian report, Americans throw away $160 billion worth of food every year.
- The Environmental Protection Agency has also found that wasted food is the single biggest occupant in landfills.
So what is Pantry?
Pantry is an app that makes cooking preparation easier by providing you with delicious recipes with the ingredients lying around your kitchen. By recommending recipes using items in your possession, you're less likely to forget about that potato you bought last week and help it fulfill its aspirations by throwing it into a delicious pot of minestrone soup instead of your trash.
Target Users: Millennials who cook
- According to a survey by Peapod and ORC International, millennials are leading the home cooking trend in 2017
- 72% of Americans reported cooking 4+ times a week
- 63% of millennials reported needing inspiration when they cooked due to their lack of experience
- Millennials are also more conscious about sustainability due to the climate concerns according the Nielson group
- 66% of millennials are willing to pay more for products/services that are environmentally conscious
By understanding the user needs, I could figure out what the user wanted from the app. By creating scenarios based off of personal experiences and interviews, I was able to get a better perspective on how users would use Pantry in their daily lives.
Main experience: I want to browse and discover recipes
Throughout user testing, I quickly realized that adding food to our ingredient list in Pantry is a tedious process. Users have to input items one by one, it’s still very time consuming. Because the app’s full functionality requires a populated and updated ingredient list, I felt that people could be discouraged from using the app simply because it takes a while to set it up.
When I was thinking of solutions for this problem, I realized that this was an area where the app could hit two birds with one stone: it could help users prepare recipes AND buy the ingredients. Most people write grocery lists before grocery shopping, and naturally, whatever you buy on that list becomes an available ingredient of yours. This is essentially creating two lists of the same information, and I could find a way to bridge those two together.
So, I added a functionality that users would use to create a grocery list on the app. Once a user buys something on that list, all they have to do is check it off and it will automatically move to the user’s pantry.
Inspirations were drawn from existing products as well as color psychology to create a clean and vibrant feel that would embody the message of making healthier choices and sustainability.